1. Many film institutions are using social media sites such as facebook and twitter in order ot reach out to their audiences nowadays. This is largely because a large portion of the population have access to such sites and therefor can be easily targeted by advertisment there is also a level of interaction that this audience can acheive through social media sites scuha as facebook and twitter as they can directly ask members of teh crew for a film questions regarding teh film they may be working on. as people like directors and actors often hae a large number of followers any information they post can then be diegested by anyone that follows them resulting in an alternative form of advertisment that we have only been able to acheive through interveiws and magazine articles in the past.There is also the ability to access this information from anywhere that many people, particually younger generations, use in order to stay "In the loop" with what is happening on these sites, this means that people advertising through these platforms would have to take into account the fact that there is generally a specific generation that will have access to anything they advertise at any time.
2. Whilst there are examples of fan made twitter accounts for fictional characters there also example of "official" characteraccounts that are made by the institution. A good example of accounts like these is the video game company, Gearbox. Gearbox has a history of using twitter accounts based off of characters to promote their video game series, Borderlands. after they released the original game they made a mock up twitter profile for the antagonsit of one of the expansions to be released for the game, using this tiwtter account they posted hints at information regarding the expansion through the characters twitter account in which they mimiced the characters comedicly pessimistic view on life. This advertising campaign created hype for the expansion amongst fans and essentially became an effective advertising method.
3. the majority of film websites post information on them rather than creating augmented reality methods of advertisment such as other website like District 9. this allows the audience to laern more about the film and essentailly serves as an advertisisng platform. some also contain forums in which users can interact with each other after cerating an account on the website. this other method of user interaction means that fans of the product cna interact with each other and discuss the procut or other topics on the forum. this manages to creaet some form of brand loyalty as the user can feel as though they are interacting with the product and its community in a way that without internet would be impossible.
4. Websites can help with the branding of films as more often than not they will use  a similar theme and colour scheme to the other forms of promoting the film such as poster advertisment and the banner that is shown on the title of the film that is often shown in advertisments. this constant design theme allows the institution to create a better branding.
5. One type of video that can be used to promote is develouper diaries. these are videos that follow members of the crew working on a product and record there thoughts esssentially acting as a diary, hence the name. A good example of this arethe hobbit director diaries as they contain infromation about the productiong process for parts of the film and the directors thoughts on some sections of the film or finding the background information for it. this allows another form of user interaction as tehy can follow parts of the production of the film and allows them to get an insight onto how members of the crew and cast.
6. Fansitesfor films can be useful in beinga mthod of advertisment without the institutions interaction. A good example of this is wikis. These are small wikis that focus on a specific product or series.