The Hobbit/ LoTR:http://www.marketingmagazine.co.uk/news/1160525/Microsoft-mobile-ads-star-Hobbit-characters/?DCMP=ILC-SEARCH
This one is a little different as it isn't advertising the film per say as it is advertising the windows phone 8 using characters from the movie. Whilst it is not a direct advertisement for the film, it does promote it through displaying these characters and creating some form of recognition in the audience. it is pretty similar to the Star wars car advertisement's that have been featuring Yoda, they create a sense of recognition and association to encourage people to buy it.
300: 300 used the conventional marketing campaign of using trailers and poster to promote the film but there is and example of there being unintentional advertisement for the film. The whole "This is Sparta!" joke became popular across the internet which may have unintentionally advertised the film as it no doubt increased its notoriety through the various parodies that sprang up regarding it.
Priest: Priest didn't really do much special for its advertising, it had the usual trailers and posters etc. but it also had a small competition it ran whilst showing that it had flown 3 students from somewhere like the London college of film or something like that, so that they could work on the films 3D aspects.
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