Reception Theory H/W

Breaking Bad season 4 trailer:

Preferred Reading: There is an emphasis on action is very prevalent in this trailer that is shown through the acting and various action sequences as well as the fast paced rock-y soundtrack. The editing also adds to the action aspect as it uses quick cuts to showcase various sections from the show. There is also an emphasis on drama as shown by the sample of the storyline shown in the trailer as well as the whole criminal aspect of the characters that differs to many other shows.
Negotiated reading: The show can be seen as a generic criminal drama that has various action sequences, on the flip-side this may also appeal to other people with different tastes as it incorporates aspects of different genres allowing it to have a broader audience.
Opposite reading: This trailer can be seen as a stereotypical crime drama that uses too many action sequences that are not relevant to what is shown of the plot. It can also be shown to promote drug creation and use by glamorising it through showing the profit the two anti-heroes make, this could be seen to influence people into becoming like them.

Media Studies 24/9

Racialisation:
Race is a social construction and does not exist outside of representation. Historical formation of race occupies structurally subordinate positions.
As with all things, the media institutions control how we see race and third world countries. They can then use this to control how we feel about them for instance the way that they show charities affecting third world countries is done to make us feel as though we are making a large positive impact on the country.

http://www.lonelyplanet.com/asia:- this webiste shows the east as being a place of a well preserved ancient culture. It focuses on displaying examples of this culture by showing landmarks such as the great wall of china.
http://www.destinasian.com/:- This website focuses more on showcasing the cities and attractions they contain as this is a website for travel in asia. this website is a good example of how the institution controls how we perceive something as the website perceies the website as being a great tourist destination with many attractions and hotels whilest not saying anything about anything else. this benefits the company as it may peursuade more people to use their services because of what they have seen on the website. this also helps fuel the stereotype of asia being a "perfect" travel destination.

http://www.bbc.co.uk/news/world/asia/:- This website is focused on showing veiwers a mainly unbiased set of news relevent to asia. Of course, as many people use this site to learn more about asian news, this website controls how people see the countries current events and they can even censor events if they so choose, altering the perception of asian news and events.

Fresh Prince of Bel Air.

Bad Education.

How does the trailer use media language to engage the audience?

The majority of camera angles used during conversations between characters are close-up shots that clearly show who is participating in that conversation. This close view of the characters makes the audience feel more engaged in the conversations and give it more of a personal feeling. during some conversations the shot changes causing it to become non-diegetic, the shots then usually show visual content relevant to that conversation often with comedic effect, this then gives the viewer a sense of instant gratification as they are being given a visual indication to a possible punchline. Quick cuts used in the trailer allow more visual content to be shown and along with the similarly paced music it creates an exciting atmosphere around the trailer. The mise-en-scene is stereotypical of a high school creating a possible sense of familiarity in the audience therefore increasing immersion. The majority of teachers are shown as being stereotypical with their formal attire but all but one of them are shown as being immature through the dialogue, this would attract the audiences attention as it goes against conformity and increase interest.

How does the trailer represent young people?
The trailer depicts the students fairly mature in comparison with some of the teachers. This is shown through the teachers mainly as they are for the most part depicted as being childish and immature while some of the students show the opposite traits such as the one slapping the teacher in order for him to snap out of it and think clearly whereas it would stereotypical be the other way around albeit with a bit less slapping. They still show typical teenage traits such as excitement at the sexual dance shown in the trailer as well as the two stereo typical "chav" characters bickering over the others sisters sexual orientation and how going to university apparently affects it. 

X-Factor

Here are a couple of links discussing some controversy regarding the X-Factor:

1. http://www.telegraph.co.uk/culture/tvandradio/x-factor/8538109/Why-was-Cheryl-Cole-fired.html

2. http://www.rollingstone.com/music/news/simon-cowell-why-cheryl-cole-was-fired-from-x-factor-20110808 

These article goes into detail regarding Cheryl Cole being fired from the X-factor in the US, The second of which gives Simon Cowell's reason for her being for fired.

3. http://www.thesun.co.uk/sol/homepage/showbiz/tv/x_factor/3922033/Frankie-Cocozza-kicked-off-X-Factor.html
This article talks about Franki Cocozza being kicked off the X-Factor for openly admitting Cocaine usage. Despite being disappointed with him, his mentor, Gary Barlow, wished him luck.

5. http://new-magazine.co.uk/latestnews/view/34314/X-Factor-2011-Ceri-Rees-audition-causes-controversy/ 
This article is about the X-factory being criticized for letting Ceri Rees audition on the show for the fourth time, making her seem like a joke to the audience.

5. http://www.cinemablend.com/television/More-Controversy-X-Factor-Time-Over-Lip-Syncing-36723.html 
This article is about how during a group performance, the contestants of the US version of the X-Factor were lip syncing rather than actually singing.