New and digital media erodes the dividing line between reporters and reported, between
active producers and passive audiences: people are enabled to speak for themselves.’
(www.indymedia.org.uk)
Have such developments made the media more democratic, with more equal
participation by more people? (48 marks)
In a sense digital media has made the media more democratic as digital media has given a way for the public to give their say on events they consider newsworthy through various social networking sites like twitter and Facebook Many news website also have the ability for users to comment on them as they seem to want to have a level of interaction with their audience. These commenting systems allow for a level of interaction with the news institutions not previously had, of course, these institutions still have control over what content is posted on their websites and can moderate and remove them if wanted. This still shows them as being the beaugazie <Spell check wasn't very useful here> as they have the ability to affect their audiences say on their articles.
Social media sites like Facebook and twitter are also used to give opinions, these sites are very useful for the general public to participate in the news as they can share and discuss news stories with friends or just post them on their wall to help them get attention. With twitter this has become more prevalent as there is the ability to discuss and post thoughts on topics that are trending and more people will be able to see these opinions through this as they are not only displayed to friends and are therefore able to get more popularity.
Of course, as with all methods of communication on the internet, there are trolls and other unsavoury characters that tend to destroy any attempts at civil conversation. This is very prevalent on sites such as YouTube where users can sign up very easily and not display public information as they have a sense of anonymity and that they cannot be affected by anything they write. This is an instance where maybe maybe the institutions should get more involved with their products as people can just run rampart spreading discord on the internet. The way that people tend not to care about there comments due to being not face to face with people, a good example of this is on twitter where there have been cases of arrests over comments made via the site, even jokingly. One example would be where two UK citizens, Leigh Van Bryan and Emily Bunting, made joking comments about destroying america on a visit there and digging up Marilyn Monroe. These two comments got them detained after landing in Los Angeles where, after being locked up for a few hours they explained that they meant destroy america as get wasted and digging up Marilyn Monroe was a quote from the show Family Guy. This is evidence of authorities taking comments made on social networking sites far too seriously and if the institution themselves were the ones that brought these comments to the authorities attention then they should have to rethink some of there rules regarding comments. Rowan Atkinson made a statement that essentially said that people should be allowed to insult each other after a handful of arrests and fines of comments made on social networking sites. This "Campaign" for the right to insult one another also got the attention of Steven Fry This could be an instance of an institution standing up for those that had been targeted as he himself is a comedian and understands the value of being able to insult somebody, whether it is jokingly or not. These types of issues can be seen as being a form of censorship by institutions as they are preventing people from speaking freely about different topics, Whilst it is important for these institutions to monitor activity made one their media platform it is also important to let people speak freely about what they choose to.
(this is something I did ages ago and never published)
Thursday 20 December 2012
Thursday AS retake stuff
2. Findout about the marketing campaigns for all three of your films and post the details of it on your blog:
The Hobbit/ LoTR:http://www.marketingmagazine.co.uk/news/1160525/Microsoft-mobile-ads-star-Hobbit-characters/?DCMP=ILC-SEARCH
This one is a little different as it isn't advertising the film per say as it is advertising the windows phone 8 using characters from the movie. Whilst it is not a direct advertisement for the film, it does promote it through displaying these characters and creating some form of recognition in the audience. it is pretty similar to the Star wars car advertisement's that have been featuring Yoda, they create a sense of recognition and association to encourage people to buy it.
300: 300 used the conventional marketing campaign of using trailers and poster to promote the film but there is and example of there being unintentional advertisement for the film. The whole "This is Sparta!" joke became popular across the internet which may have unintentionally advertised the film as it no doubt increased its notoriety through the various parodies that sprang up regarding it.
Priest: Priest didn't really do much special for its advertising, it had the usual trailers and posters etc. but it also had a small competition it ran whilst showing that it had flown 3 students from somewhere like the London college of film or something like that, so that they could work on the films 3D aspects.
The Hobbit/ LoTR:http://www.marketingmagazine.co.uk/news/1160525/Microsoft-mobile-ads-star-Hobbit-characters/?DCMP=ILC-SEARCH
This one is a little different as it isn't advertising the film per say as it is advertising the windows phone 8 using characters from the movie. Whilst it is not a direct advertisement for the film, it does promote it through displaying these characters and creating some form of recognition in the audience. it is pretty similar to the Star wars car advertisement's that have been featuring Yoda, they create a sense of recognition and association to encourage people to buy it.
300: 300 used the conventional marketing campaign of using trailers and poster to promote the film but there is and example of there being unintentional advertisement for the film. The whole "This is Sparta!" joke became popular across the internet which may have unintentionally advertised the film as it no doubt increased its notoriety through the various parodies that sprang up regarding it.
Priest: Priest didn't really do much special for its advertising, it had the usual trailers and posters etc. but it also had a small competition it ran whilst showing that it had flown 3 students from somewhere like the London college of film or something like that, so that they could work on the films 3D aspects.
Friday 14 December 2012
"It is not the strongest that survive but those most responsive to change."
How and why do media institutions continue to change?
As with all things, media institutions need to change to be able to survive in our constantly developing world. As we create and update our technology media institutions also need to update to "Get with the times" so to speak as more often than not these technological development's can lead to a new way of making money for the institutions.
3D technology in cinemas is perhaps one of the more recent adoptions that film institutions have made. The popularity of 3D in recent years can likely be traced back to Avatar (2009) as it used a stereoscopic filming style that hadn't been used widely and caused the film to have effects that have received high praise from critics. This film then went on to become the highest grossing film of all time and lead to the popularity of 3D films. Despite its popularity, many view 3D as more of a gimmick than a feature that adds to the film this may be attributed to the way that many films have actually used 3D as more of a gimmick and leading to audiences to become jaded towards it. Another more recent development in film is HFR (Or high frame rate). HFR means that the images shown on screen will be displayed at a higher frame rate than films without, this essentially means that films that use this will look as though it is being animated at a smoother an quicker pace. This allows the film to get rid of the motion blur effect that is often used on films shown at 24fps which means that the film should have higher quality picture. The audience appears to have mixed opinions on this effect as some say that they just get used to it or think it looks better whilst others think that it feels less like a film because of the higher frame rate often citing it as looking like a soap opera. Recently James Cameron announced that he felt as though HFR was the way forward and would be filming the rest of the avatar trilogy using it, this may lead to an increase in its popularity much like with 3D when it was shown in avatar.
Another recent development for media institutions is on the internet. The internet allows media institutions to interact with audience in ways that were not previously possible. Through social media they can target their audience with advertising, both direct and subtle, for their products as they can announce details or post trailers and links to interviews with members of the cast/crew. The audience can usually respond with comments or replies as well giving this form of advertisement a level of interactivity that was previously not done. This allows a form of more direct targeting as people that follow or like the film or product pages are the one that are going to be interested in the product and since the amount of people that use the internet continues to grow the amount of targeted advertising they can do will also increase.
How and why do media institutions continue to change?
As with all things, media institutions need to change to be able to survive in our constantly developing world. As we create and update our technology media institutions also need to update to "Get with the times" so to speak as more often than not these technological development's can lead to a new way of making money for the institutions.
3D technology in cinemas is perhaps one of the more recent adoptions that film institutions have made. The popularity of 3D in recent years can likely be traced back to Avatar (2009) as it used a stereoscopic filming style that hadn't been used widely and caused the film to have effects that have received high praise from critics. This film then went on to become the highest grossing film of all time and lead to the popularity of 3D films. Despite its popularity, many view 3D as more of a gimmick than a feature that adds to the film this may be attributed to the way that many films have actually used 3D as more of a gimmick and leading to audiences to become jaded towards it. Another more recent development in film is HFR (Or high frame rate). HFR means that the images shown on screen will be displayed at a higher frame rate than films without, this essentially means that films that use this will look as though it is being animated at a smoother an quicker pace. This allows the film to get rid of the motion blur effect that is often used on films shown at 24fps which means that the film should have higher quality picture. The audience appears to have mixed opinions on this effect as some say that they just get used to it or think it looks better whilst others think that it feels less like a film because of the higher frame rate often citing it as looking like a soap opera. Recently James Cameron announced that he felt as though HFR was the way forward and would be filming the rest of the avatar trilogy using it, this may lead to an increase in its popularity much like with 3D when it was shown in avatar.
Another recent development for media institutions is on the internet. The internet allows media institutions to interact with audience in ways that were not previously possible. Through social media they can target their audience with advertising, both direct and subtle, for their products as they can announce details or post trailers and links to interviews with members of the cast/crew. The audience can usually respond with comments or replies as well giving this form of advertisement a level of interactivity that was previously not done. This allows a form of more direct targeting as people that follow or like the film or product pages are the one that are going to be interested in the product and since the amount of people that use the internet continues to grow the amount of targeted advertising they can do will also increase.
Thursday 13 December 2012
The future of cinema
5. The future of cinema: where will it be in ten years?
list of texts: The hobbit (48 fps and the future of HFR cinema), Avatar (Use of 3d and its influence),
Star wars ep. 4 (comparison of special effects and the remastered versions),
The increaseing use of "4D" in films particually recent years mainly 2012+11,
The different versions of how 3D films are made (two camera on set and post production)
as well as the decline in interest in 3D, Buttnumb-a-thon and the increase in cinematic events,
http://www.christiedigital.co.uk/supportdocs/anonymous/christie-high-frame-rate-technology-overview.pdf
Resurgence
list of texts: The hobbit (48 fps and the future of HFR cinema), Avatar (Use of 3d and its influence),
Star wars ep. 4 (comparison of special effects and the remastered versions),
The increaseing use of "4D" in films particually recent years mainly 2012+11,
The different versions of how 3D films are made (two camera on set and post production)
as well as the decline in interest in 3D, Buttnumb-a-thon and the increase in cinematic events,
http://www.christiedigital.co.uk/supportdocs/anonymous/christie-high-frame-rate-technology-overview.pdf
Resurgence
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