Thursday 18 October 2012

Case Study

300: -Was released on march 9th oct and received a box offcie gross of $28,106,731 on the first day and eneded teh north american weekend $70,885,301. this beat the record held byice age for a spring release. In comparison it had a budget of 65,000,000.
- There was a controversy over the sensitivity of the east vs.west in the film according to.

TBC

Friday 5 October 2012

Questions

"People have different power levels"

I believe that this is true as there are always individuals that hold authority over others be it the government  the authorities or even the media. The media are powerful as they shape the way that the consumer views the world and any bias that they should have often influences their audience by exposing them to the opinions they hold. they are other examples of people in power even inside groups such as the family for instance the father or mother figure often has control over the household and any children they have or in the workplace where the boss holds authority over his employees therefore having a sense of power over them. There are even examples of power in social circles where peer pressure and conformity dictate how people behave around each other. There are also people who have less power, who cannot shape other people lives so easily but even they have some kind of power like the employee for if they do not work then a business would not be able to run.

"There is no longer one representation of either gender"

This statement is more true in the modern days as there is less of a demanding social structure. For instance women can now dress and behave how they want whereas before society demanded that women take care of the household and wore "proper" clothing such as a dress. Men too were expected to conform in a certain way, one stereotype is that they were the only gender suited for manual labour whereas women can now work in manual fields of work as well. There is also a blurred line as some women dress like men now with masculine clothing and short hair as well as people who feel as though they are a different gender in the wrong gender. 

Thursday 4 October 2012

Violence in the media

Trailer analysis:
Black ops 2 Trailer: http://www.youtube.com/watch?v=x3tedlWs1XY
Kill Bill trailer: http://www.youtube.com/watch?v=-czwy-aVbbU

1.) How do these trailers represent violence?
The black ops 2 Trailer isn't focused mainly on violence and instead promotes the aspects of the storyline. The story has an emphasis on war so it can be seen to show violence as a means to an end rather than something being used just for the sake of making the game look good. The kill bill trailer, however, does have an emphasis on violence and whilst it does not show anyone being killed or injured it does seem to have an emphasis  on fight scenes and shows the plot as revolving around attempting to kill someone. The film appears to meet stereotypes of violent action films through its over the top stunts and action sequences. despite it being in a modern setting there is more of a presence of older weaponry such as Katanas  as this sort of weapons allows for more intense and violent fight scenes.


Other Questions:
1.) Do you believe that the media promotes violence?
Some types of media are more likely to promote violence. One media type that often promotes violence is moving image (both film and TV). a common genre of moving image that promotes violence is the horror genre as many horror films depict death and violence in all manner of grisly and over the top ways in order to increase the impact of a characters death and inspire fear and dread in the audience. another genre would be action as the vast majority of action films and TV programs involve fight scenes that glorify violence by making it look "cool" through using spectacularly over the top violence in some cases. Another form of media that can be seen to promote violence is video games. This is usually because many video games reward the player for fighting and therefore adds an incentive for the player to commit violent acts. The more people are exposed to violent media the more desensitised they become towards it causing them to care less about violence portrayed by the media leading to a possible problem of desensitising towards violence in real life.

2.) Does the media promote violence in young people?
As younger people are more impressionable it would seem as though the media does promote violence towards them. As video games are popular amongst young people they can be seen to promote violence as they are a form of media that is made to be interacted with. This increases the likelihood that this kind of media would promote violence in them as they are in control of the situation rather than institution. Games t such as call of duty or grand theft auto that encourage violence can be seen as therefore promoting violence in a young audience as they are giving the player the power to commit these acts and then rewarding them. another form of media that can encourage violence in young people is TV and films. These forms of media show protagonist and antagonists alike committing acts of violence in a more structured way. because of the show or film sticking to a structure they are more likely to show violence in a more detailed way as each character interaction is more unique and therefore encourages violence to be shown in many different ways. With TV and film media becoming more accessible through the internet it is more likely that young people will be exposed to this kind of violence.

3.)Why do people play video games? 
One reason people may play video games is escapism. This is because video games allow players to take on another role where they are in charge of a world where everything they do has no consequence an encourages them to do what they want. This allows a sort of freedom for the player to choose from as they could choose a racing game or a shooting game in which to interact with a fictional world. The lack of consequences causes players not to worry about anything going overly wrong in a video game. another reason may be for some kind of social interaction as many video games these days incorporate some form of on-line play that allows players to play with friends in this virtual world that the video games create.